UI / UX Design
Study case - Insight timer
This UX case study explores an improvement proposal for InsightTimer, a leading meditation and mindfulness app. The goal was to identify pain points in the current user journey and redesign specific flows to improve usability, engagement, and emotional connection through research-driven design.
Year :
2021
Industry :
Health & Mindfulness
Client :
Study case
Project Duration :
1 month
Problem :
While InsightTimer offers a wide range of features, many users experience friction when navigating the app’s routines and meditation sessions.
Through symbolic field research and semi-structured interviews, several behavioral patterns emerged: users wanted a simpler way to access their favorite meditations, clearer guidance in progress tracking, and a more intuitive flow that reduced cognitive load.
These findings revealed an opportunity to strengthen both habit formation and user satisfaction through better flow logic and emotional design.
Solution :
The design process followed a Design Thinking mindset, structured in five stages — Empathize, Define, Ideate, Prototype, and Test.
Each phase was approached with both qualitative and practical depth:
Empathize: Conducted semi-structured interviews with frequent app users to uncover motivations, frustrations, and daily meditation habits.
Define: Synthesized insights into key user needs and pain points; mapped the current user journey to locate friction zones.
Ideate: Brainstormed opportunities to simplify navigation and create continuity between sessions and user goals.
Prototype: Created low-fidelity wireframes that incorporated early feedback from users, followed by a Service Blueprint to visualize how frontstage and backstage elements supported the new flow.
Test: Developed and tested a high-fidelity prototype focused on reducing navigation steps, improving feedback visibility, and aligning the interface with the user’s mental model.
The result was a coherent user flow that better reflected real user behavior — improving clarity, continuity, and engagement.
Challenge :
The main challenge was translating emotional insights into structural design decisions.
Because meditation is a deeply personal experience, the interface had to balance simplicity with presence — avoiding over-stimulation while maintaining engagement.
Additionally, creating the Service Blueprint required defining not only the visual journey but also how each layer of the experience (content, notifications, data flow) supported the user’s sense of calm and focus.
Iterating between UX and UI perspectives helped refine the balance between usability and emotional resonance.
Impact & Learnings :
The redesigned flow achieved a smoother, more focused experience.
User feedback from usability testing indicated greater satisfaction and reduced cognitive friction during meditation setup and session tracking.
The project validated the value of integrating emotional research with functional design, especially for digital wellness products.
Through this process, I reinforced a key principle: when designing for mindfulness, clarity is not just visual — it’s emotional.
More Projects
UI / UX Design
Study case - Insight timer
This UX case study explores an improvement proposal for InsightTimer, a leading meditation and mindfulness app. The goal was to identify pain points in the current user journey and redesign specific flows to improve usability, engagement, and emotional connection through research-driven design.
Year :
2021
Industry :
Health & Mindfulness
Client :
Study case
Project Duration :
1 month
Problem :
While InsightTimer offers a wide range of features, many users experience friction when navigating the app’s routines and meditation sessions.
Through symbolic field research and semi-structured interviews, several behavioral patterns emerged: users wanted a simpler way to access their favorite meditations, clearer guidance in progress tracking, and a more intuitive flow that reduced cognitive load.
These findings revealed an opportunity to strengthen both habit formation and user satisfaction through better flow logic and emotional design.
Solution :
The design process followed a Design Thinking mindset, structured in five stages — Empathize, Define, Ideate, Prototype, and Test.
Each phase was approached with both qualitative and practical depth:
Empathize: Conducted semi-structured interviews with frequent app users to uncover motivations, frustrations, and daily meditation habits.
Define: Synthesized insights into key user needs and pain points; mapped the current user journey to locate friction zones.
Ideate: Brainstormed opportunities to simplify navigation and create continuity between sessions and user goals.
Prototype: Created low-fidelity wireframes that incorporated early feedback from users, followed by a Service Blueprint to visualize how frontstage and backstage elements supported the new flow.
Test: Developed and tested a high-fidelity prototype focused on reducing navigation steps, improving feedback visibility, and aligning the interface with the user’s mental model.
The result was a coherent user flow that better reflected real user behavior — improving clarity, continuity, and engagement.
Challenge :
The main challenge was translating emotional insights into structural design decisions.
Because meditation is a deeply personal experience, the interface had to balance simplicity with presence — avoiding over-stimulation while maintaining engagement.
Additionally, creating the Service Blueprint required defining not only the visual journey but also how each layer of the experience (content, notifications, data flow) supported the user’s sense of calm and focus.
Iterating between UX and UI perspectives helped refine the balance between usability and emotional resonance.
Impact & Learnings :
The redesigned flow achieved a smoother, more focused experience.
User feedback from usability testing indicated greater satisfaction and reduced cognitive friction during meditation setup and session tracking.
The project validated the value of integrating emotional research with functional design, especially for digital wellness products.
Through this process, I reinforced a key principle: when designing for mindfulness, clarity is not just visual — it’s emotional.
More Projects
UI / UX Design
Study case - Insight timer
This UX case study explores an improvement proposal for InsightTimer, a leading meditation and mindfulness app. The goal was to identify pain points in the current user journey and redesign specific flows to improve usability, engagement, and emotional connection through research-driven design.
Year :
2021
Industry :
Health & Mindfulness
Client :
Study case
Project Duration :
1 month
Problem :
While InsightTimer offers a wide range of features, many users experience friction when navigating the app’s routines and meditation sessions.
Through symbolic field research and semi-structured interviews, several behavioral patterns emerged: users wanted a simpler way to access their favorite meditations, clearer guidance in progress tracking, and a more intuitive flow that reduced cognitive load.
These findings revealed an opportunity to strengthen both habit formation and user satisfaction through better flow logic and emotional design.
Solution :
The design process followed a Design Thinking mindset, structured in five stages — Empathize, Define, Ideate, Prototype, and Test.
Each phase was approached with both qualitative and practical depth:
Empathize: Conducted semi-structured interviews with frequent app users to uncover motivations, frustrations, and daily meditation habits.
Define: Synthesized insights into key user needs and pain points; mapped the current user journey to locate friction zones.
Ideate: Brainstormed opportunities to simplify navigation and create continuity between sessions and user goals.
Prototype: Created low-fidelity wireframes that incorporated early feedback from users, followed by a Service Blueprint to visualize how frontstage and backstage elements supported the new flow.
Test: Developed and tested a high-fidelity prototype focused on reducing navigation steps, improving feedback visibility, and aligning the interface with the user’s mental model.
The result was a coherent user flow that better reflected real user behavior — improving clarity, continuity, and engagement.
Challenge :
The main challenge was translating emotional insights into structural design decisions.
Because meditation is a deeply personal experience, the interface had to balance simplicity with presence — avoiding over-stimulation while maintaining engagement.
Additionally, creating the Service Blueprint required defining not only the visual journey but also how each layer of the experience (content, notifications, data flow) supported the user’s sense of calm and focus.
Iterating between UX and UI perspectives helped refine the balance between usability and emotional resonance.
Impact & Learnings :
The redesigned flow achieved a smoother, more focused experience.
User feedback from usability testing indicated greater satisfaction and reduced cognitive friction during meditation setup and session tracking.
The project validated the value of integrating emotional research with functional design, especially for digital wellness products.
Through this process, I reinforced a key principle: when designing for mindfulness, clarity is not just visual — it’s emotional.