Branding
MUSICA ACADEMY DIGITALIZATION
I redesigned the entire brand identity and digital presence of Soleil Music Academy from the ground up — creating a unified visual system, digital strategy, and communication tone that reflects the academy’s essence: light, joy, and empathy through art.
Year :
2025
Industry :
Music
Client :
Academia Artística Solé
Project Duration :
2 month
Problem :
The process began with a brand exploration phase, defining how the academy should feel and speak to its audience — mainly children and families.
The goal was to design a brand that communicated warmth, creativity, and light while keeping a musical meaning embedded in its visual language.
Logo & Symbol: I designed a flexible logo with a soft, musical geometry — representing both sound and light.
Visual System: Defined a color palette, typography hierarchy, and image style that reflect empathy and playfulness.
UX Writing & Tone of Voice: Created a friendly, humanized communication style aligned with the academy’s emotional and artistic approach.
Website Design & SEO: Developed a minimalist, intuitive website that clearly communicates the academy’s programs, methodology, and digital model — optimized for discoverability and conversion.
Communication & Merchandising: Standardized branding across newsletters, printed materials, uniforms, and promotional items, ensuring consistency and recognition.
Together, these actions transformed Soleil into a coherent, trustworthy, and emotionally resonant brand experience.
Solution :
The main challenge was translating the academy’s emotional and pedagogical essence into a tangible visual identity.
It wasn’t just about design — it required understanding the institution’s philosophy of “art as a path to self-awareness and empathy.”
Balancing this conceptual depth with a clean, approachable aesthetic demanded continuous iteration and testing across digital and physical touchpoints.
Challenge :
The rebranding positioned Solé as a leading artistic academy in Cali, strengthening its digital presence and visibility in local cultural events and conferences.
The new brand system unified all communication materials, improved SEO performance, and established a consistent user experience across platforms.
Beyond design, this project proved how a coherent brand system can elevate the credibility, emotion, and purpose of an educational initiative — turning it into a recognizable symbol of conscious art education.
Impact & Learnings :
The rebranding positioned Solél as a leading artistic academy in Cali, strengthening its digital presence and visibility in local cultural events and conferences.
The new brand system unified all communication materials, improved SEO performance, and established a consistent user experience across platforms.
Beyond design, this project proved how a coherent brand system can elevate the credibility, emotion, and purpose of an educational initiative — turning it into a recognizable symbol of conscious art education.
More Projects
Branding
MUSICA ACADEMY DIGITALIZATION
I redesigned the entire brand identity and digital presence of Soleil Music Academy from the ground up — creating a unified visual system, digital strategy, and communication tone that reflects the academy’s essence: light, joy, and empathy through art.
Year :
2025
Industry :
Music
Client :
Academia Artística Solé
Project Duration :
2 month
Problem :
The process began with a brand exploration phase, defining how the academy should feel and speak to its audience — mainly children and families.
The goal was to design a brand that communicated warmth, creativity, and light while keeping a musical meaning embedded in its visual language.
Logo & Symbol: I designed a flexible logo with a soft, musical geometry — representing both sound and light.
Visual System: Defined a color palette, typography hierarchy, and image style that reflect empathy and playfulness.
UX Writing & Tone of Voice: Created a friendly, humanized communication style aligned with the academy’s emotional and artistic approach.
Website Design & SEO: Developed a minimalist, intuitive website that clearly communicates the academy’s programs, methodology, and digital model — optimized for discoverability and conversion.
Communication & Merchandising: Standardized branding across newsletters, printed materials, uniforms, and promotional items, ensuring consistency and recognition.
Together, these actions transformed Soleil into a coherent, trustworthy, and emotionally resonant brand experience.
Solution :
The main challenge was translating the academy’s emotional and pedagogical essence into a tangible visual identity.
It wasn’t just about design — it required understanding the institution’s philosophy of “art as a path to self-awareness and empathy.”
Balancing this conceptual depth with a clean, approachable aesthetic demanded continuous iteration and testing across digital and physical touchpoints.
Challenge :
The rebranding positioned Solé as a leading artistic academy in Cali, strengthening its digital presence and visibility in local cultural events and conferences.
The new brand system unified all communication materials, improved SEO performance, and established a consistent user experience across platforms.
Beyond design, this project proved how a coherent brand system can elevate the credibility, emotion, and purpose of an educational initiative — turning it into a recognizable symbol of conscious art education.
Impact & Learnings :
The rebranding positioned Solél as a leading artistic academy in Cali, strengthening its digital presence and visibility in local cultural events and conferences.
The new brand system unified all communication materials, improved SEO performance, and established a consistent user experience across platforms.
Beyond design, this project proved how a coherent brand system can elevate the credibility, emotion, and purpose of an educational initiative — turning it into a recognizable symbol of conscious art education.
More Projects
Branding
MUSICA ACADEMY DIGITALIZATION
I redesigned the entire brand identity and digital presence of Soleil Music Academy from the ground up — creating a unified visual system, digital strategy, and communication tone that reflects the academy’s essence: light, joy, and empathy through art.
Year :
2025
Industry :
Music
Client :
Academia Artística Solé
Project Duration :
2 month
Problem :
The process began with a brand exploration phase, defining how the academy should feel and speak to its audience — mainly children and families.
The goal was to design a brand that communicated warmth, creativity, and light while keeping a musical meaning embedded in its visual language.
Logo & Symbol: I designed a flexible logo with a soft, musical geometry — representing both sound and light.
Visual System: Defined a color palette, typography hierarchy, and image style that reflect empathy and playfulness.
UX Writing & Tone of Voice: Created a friendly, humanized communication style aligned with the academy’s emotional and artistic approach.
Website Design & SEO: Developed a minimalist, intuitive website that clearly communicates the academy’s programs, methodology, and digital model — optimized for discoverability and conversion.
Communication & Merchandising: Standardized branding across newsletters, printed materials, uniforms, and promotional items, ensuring consistency and recognition.
Together, these actions transformed Soleil into a coherent, trustworthy, and emotionally resonant brand experience.
Solution :
The main challenge was translating the academy’s emotional and pedagogical essence into a tangible visual identity.
It wasn’t just about design — it required understanding the institution’s philosophy of “art as a path to self-awareness and empathy.”
Balancing this conceptual depth with a clean, approachable aesthetic demanded continuous iteration and testing across digital and physical touchpoints.
Challenge :
The rebranding positioned Solé as a leading artistic academy in Cali, strengthening its digital presence and visibility in local cultural events and conferences.
The new brand system unified all communication materials, improved SEO performance, and established a consistent user experience across platforms.
Beyond design, this project proved how a coherent brand system can elevate the credibility, emotion, and purpose of an educational initiative — turning it into a recognizable symbol of conscious art education.
Impact & Learnings :
The rebranding positioned Solél as a leading artistic academy in Cali, strengthening its digital presence and visibility in local cultural events and conferences.
The new brand system unified all communication materials, improved SEO performance, and established a consistent user experience across platforms.
Beyond design, this project proved how a coherent brand system can elevate the credibility, emotion, and purpose of an educational initiative — turning it into a recognizable symbol of conscious art education.